Losing customers that were once loyal can be devastating to small businesses. That’s why our blog offers tips and advice on what you can do to keep customers engaged with your service. In this blog however, we will specifically be focusing on how an ATM can help win back lost customers with our three C’s strategy.
With the economy advancing all the time it’s important that businesses and retailers are able to keep up with the new trends and strategies! To keep your customers interested, you need to be able to gel with their retail needs, offering every possible service you can that will benefit them. Even though technology is constantly advancing, not just within the retail sector but everywhere, cash still remains king, according to the ACS Local Shop Report 2017, 76% of customers pay by cash! To find out how an ATM can help win back lost customers and boost your business, keep on reading:
CONVENIENCE
If your store is located in a rural area like a village for example, your shop might be the only convenience around. It’s hassle for customers to travel distances to their bank in the next town when they could have a cash solution right down the road in your store. This means that more customers will come into your store to use your ATM, increasing your footfall. 80% of users will revisits an ATM site at least once a week which means that if you have a cash machine in your store, customers will come in to use it!
One of our customers, Alistair Bradbury from Best-one, Manchester said that his “ATM is driving 15-20% of the footfall into the shop!”
This additional service inside your shop, will provide security to your customers. People feel safer withdrawing cash in a trusted environment, which is why with a cash machine in your business you’ll see more people walking through your doors at their convenience.
CASH
Cash still plays a large part in our society even with the new contactless and mobile payment technologies. In fact, 76% of convenience store customers still pay by cash! Not everyone likes to rely on their credit/debit card to make purchases, especially on small purchases. Give your customers the ability to choose their payment method by offering an ATM in your business.
Did you also know that an ATM in a convenience store increases basket spend by an average of 65%? And that’s not the only benefit your store will also gain, just check out this blog to find out more.
CONSISTENCY
The fact that there will always be a working ATM in your store will increase customer loyalty alone! 75% of people now expect a convenience store to have an available cash machine, which means that if you don’t, you might be missing out on loyal, profitable customers!
ATMs make it easy for businesses to attract new and lost customers and we believe it’s a solid investment for your business, giving you more opportunity’s to increase your sales figures every day.
To see if your business is eligible for an ATM, just check out our ATM Calculator.
Or maybe you’ve already made your mind up that you want an ATM for your store you just don’t know how to approach it or which cash machine path to take… our infographic shows the comparison between two of our ATM types to give you a better understanding.
If you have any further questions about our ATM benefits or the installation process then you can contact us through our website contact form or call us on 086 1704536. We look forward to hearing from you!
